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The Joy Shirt
By One Eyed View | December 13, 2007
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You may have read my previous post about Snowglobe boy and his Holiday spirit. Well, it turns out that this advertising stunt could have been more, much more. Instead of just some advertising stunt to benefit those involved, they could have turned this into a much more positive and meaningful experience for many. After all, isn’t the true meaning of the holidays to spread cheer and goodwill?
In what I believe is the true holiday spirit, I would like to introduce to you, The Joy Shirt.
The brainchild of Jeff Woodrow, The Joy Shirt is truly a positive and rewarding project that is capable of bringing the holiday spirit any time of year.
From The Joy Shirt website:
Joy apparel is a socially conscious T-shirt company created to promote peace and equality on a global scale. Opposed to all forms of discrimination, every face found on the website has been inspired by a real person. Upon selecting a face, you then customize your own shirt, choosing from a variety of styles, sizes and colours. When you wear your shirt, you are encouraged to think about that person and how your everyday actions can affect others and the world we live in.
After purchasing a shirt, you may then participate in this global project by submitting a photo of your own visage, which will then be drawn by hand and posted on the website for the rest of the world to wear.
Wearing a Joy T-shirt is about taking an active stance against racism and discrimination. It is about loving your neighbor, because in someway or another we are all connected!
Topics: Community, Future, Global Citizenship, Sites to See, Social Responsibility, Web Reviews, You Should See This - Interesting Web Findings |
December 14th, 2007 at 5:17 pm
i like the shirt idea
although if no one sees it…does it matter?
December 14th, 2007 at 5:58 pm
What do you mean, if no one sees it? At the very least, the person who purchases one sees it. If just the owner looked at it once and then threw it in a drawer for the next thirty years, at least he or she has been exposed to a stranger’s face, and maybe, just maybe, it made them feel that they are part of a larger community…the human race.
December 14th, 2007 at 7:45 pm
It’s on the first search result page for the word t-shirt… people are going to see it… but not because it’s a t-shirt… because it’s a good idea… good ideas still matter
December 14th, 2007 at 8:23 pm
Thanks for your support, and I agree wholeheartedly.